beauty + lifestyle + parenting

The road to branding



Do you have any idea how hard it is to "brand yourself?" Seriously, this shiznit is hard. 

Everyone knows that when you first start a blog, you need to brand yourself. Basically this refers to making sure that your Twitter, Facebook, Instagram, etc correspondence with each other. Easy peasy lemon squeezy, right? Sure?

But, it's the nitty gritty of branding that gets me.

See, blog branding is one of the easiest things out there. Ok, it's really not that easy; it can take a bit of work, but once you get your domain, all of your social media sites, and change up your blog's design so much that you finally decide to hire a blog designer, it's all good from there. And basically all you have to do is create good content that keeps all your readers coming back, or just bribe them with monthly giveaways (whatever works right).

The fact that I have an Etsy Shop and the fact that I've had to brand myself in a totally different way, is almost one of the hardest things I've had to do in my life, no joke. The nice thing is that I already have the blog platform and the following to easily keep the brand going. but the hard thing is the design aspect. I'm designing a business, not a blog. This means that I had to come up with a name... a catch phrase maybe...  a design... maybe some business cards... some cute packaging that goes with the brand...

For some people that sorta would be easy, but not really super easy, because that would just be absurd. But anyways... I guess I may be just being way too hard on myself, because I don't want myself to fail.

I mean, it's still rather important to me that my Etsy Shop succeeds. I have invested a lot into it- money and time.

Don't get me wrong, I like being a stay-at-home mom, and working on the weekends. But unfortunately, once I graduated, my "friendly" student loan sharks came knockin' and wanting their money. I really don't want to have to work full-time and put Lil Man in daycare, so basically painting wine glasses and making jewelry to sell would be a public service really, right?

But then again, I think I am just rambling at this point anyways.

How have you branded yourself?


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2 comments

  1. Don't even say student loans to me. The bane of my existence.

    ReplyDelete
  2. I hate student loans! I can't wait to see what all you come up with. You have already come so far and your content is already amazing!

    ReplyDelete

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